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Major Media Company Digital Magazine Strategy: mediaIDEAS provided vendor evaluations and high-level digital magazine strategy on a per title basis. These included digital products to support print as well as new product opportunities.
Electronic Display Metrics Program: mediaIDEAS was engaged to envision and develop a research program to define comparative evaluation criteria and metrics by which to define relative value and best use cases for all major mobile screen technologies.
BPA Digital Magazine Circulation and Metrics Innovation: mediaIDEAS conceptualized and is providing expertise to a cross-industry BPA task force. We identified and focused on key opportunities for the industry to define its value in digital by innovating new metrics, enabling a sustainable digital publishing ecosystem.
Digital Magazine Enabler (DME) Strategic Consulting: mediaIDEAS has worked with key DME vendors (including NxtBook, Imirus, Zinio, Advanced Publishing) on C-level perspective, market research, revenue and budgeting models, business drivers, and product differentiation.
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